About me

UI/UX Designer for Digital Banking & CRM Journeys

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I’m a creative and collaborative designer with over 10 years of experience shaping visual and digital experiences across banking, marketing, and CRM environments. I work with international teams and agile workflows to deliver customer-first design.

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Professional Focus​

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• Currently designing customer journeys and UI assets for BBVA Europe via Accenture, with a focus on CRM and engagement experiences for users in Italy and Germany.

• Delivered design updates to reflect a refreshed brand identity, while supporting onboarding and improving design workflows and team processes.

• Previously supported digital brand rollouts and marketing initiatives in UK and Spain-based environments.

 

Design Approach

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I care about creating clear, consistent user experiences through thoughtful visual design and efficient collaboration. I enjoy working closely with teams to improve design processes and shape journeys that feel intuitive and human.​

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