About me

Senior Digital Designer for Digital Banking & CRM

I’m Ana, a multidisciplinary Digital Designer with over 10 years of experience and a background in Graphic Design. I specialise in digital banking and CRM communications, creating brand-consistent experiences across complex, multi-market environments. I work closely with international teams to translate business requirements into scalable and user-friendly digital solutions.

Professional Focus

Currently designing CRM and customer communications for BBVA Global Digital Banks via Accenture, supporting users across Italy and Germany.

My work centres on visual consistency, layout systems and template design across email, landing pages, in-app and push communications. I ensure communications remain aligned across markets while adapting to local language and regulatory requirements.

I led the implementation of a new brand identity across CRM touchpoints, evolving visual components to ensure alignment across channels and markets.

I introduced AI-assisted workflows to streamline asset generation and improve production efficiency within CRM communications, and continue exploring new applications to enhance scalability and iteration speed.

Design Approach

My work is grounded in visual clarity, strong hierarchy and consistency across systems. I approach communication design with structure and precision, ensuring that experiences remain cohesive across formats, markets and teams. Collaboration and continuous refinement are central to how I design and improve workflows.