BBVA Digital Banking Europe

As part of Accenture’s design team for BBVA Digital Banking Europe, I design and adapt customer journey communications across email, landing pages, in-app notifications, and CRM touchpoints. My work focuses on creating clear, consistent experiences, aligning messaging between CRM and Marketing teams, and tailoring designs to local market needs while maintaining a cohesive brand experience.

Overview

Role: UX/UI Designer – CRM Journeys & Growth

Client: BBVA (via Accenture)

Markets: Italy & Germany

Duration: May 2023 – Present

Scope & Responsibilities

Multi-country design adaptation – Supported Italy and Germany markets, ensuring all communications met local language, regulatory, and cultural requirements.
New market launch – Contributed to the launch of BBVA Germany, applying insights from the Italian market to accelerate adaptation and reduce friction for customers.
Rebranding execution – Applied updated brand guidelines to digital communications, creating new visual components for use across channels.
Cross-team collaboration – Partnered with CRM, Marketing, and Product teams to align messaging, share insights, and ensure consistency in design.
Partner campaigns – Designed for co-branded initiatives with strategic partners such as Mastercard and Live Nation.
Process improvement – Helped refine design workflows, enhance tools and documentation, and supported team growth.

Impact

Specific metrics are confidential, but my work has:

Supported a faster, smoother launch of BBVA Germany, improving onboarding and account-opening experiences.
Improved clarity, accessibility, and visual consistency in CRM journey designs across multiple markets.
Strengthened collaboration between marketing and design teams, enabling faster iteration and more user-centred decisions.